Gruv Gear Welcomes Bassist Alex Lofoco from Britain As Artist Endorser

California music accessories brand Gruv Gear is proud to feature Bassist Alex Lofoco. Alex is part of a family of prominent world-class musicians that heartily endorse Gruv Gear products.

Alex is a freelance bass player, music tutor and clinician based in the UK. Born in Rome, Italy, he moved to London in 2008 where he graduated in Popular Music Performance - Bmus(Hons) at London College Of Music.

Alex began his musical training at an early age studying piano, and at seventeen he then realized that playing the bass was his vocation and went on to play with numerous local bands.

While completing his studies in London, he started holding his masterclass focused on the advanced techniques on bass 'double thumbing' and 'two hand tapping' in colleges such as the 'Tech Music School' and the 'Institute Of Contemporary Music Performance' in London, as well as performing at the 'London Bass Guitar Show' in the UK, the 'Euro Bass Day' in Italy and 'Musikmesse' and 'Basstreff Nord' in Germany.

Alex has extensively toured the UK, France, Italy and Holland with bands and musicals and he held his 'clinic tour' in March 2013. Alex also contributes to 'Bass Musician Magazine', 'Chitarre' and 'Jazzitalia.net' website with lessons and articles.

He also endorses Laurus basses, Rotosound Strings, Evidence Audio cables and Hartke amps.

About Gruv Gear:
Gruv Gear exists to bring innovative and well-thought out products to creative professionals and beyond, including career musicians, DJs, photographers, filmmakers, mobile producers and more. The company is on- track not only to become a premium lifestyle accessories brand in the Music/DJ and Photo Industries, which is a small fraction of its potential market, but also expand to a broader range of industries that will increase its global footprint exponentially. To date, Gruv Gear products are sold in 5 continents and shipped directly to adoring fans worldwide.


Michael Borado
Michael Borado

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