Gruv Gear started as a personal project for founder Jay Baldemor. He was running a web design & development company in the mid-2000s by day, and most nights he was a gigging musician, playing in various LA and Orange County clubs and bars. He wanted to find a way to make life easier lugging around awkward and heavy gear from place to place, so he started looking for cart solutions for his rig. What he discovered was there was nothing quite like what he needed -- Office supply stores offered light-duty carts to move boxes and the like, and the heavy-duty carts that could handle his rig were simply too heavy and bulky to cram into a car already filled with music gear. In early 2007, Jay decided it was time to design his own, and the Gruv Gear name was born.
He got the help of Peter Espartero, a friend he knew from church who happened to be an Industrial Designer. They connected with another friend who was an engineer, and the three guys went to work on this personal project. After about two years of R&D, the first product was ready for prototyping. This compact, convertible "transformer" of a cart was the called the V-Cart Solo. With the help of Jay's wife Janeth, Peter, and a few close friends and family, they marched proudly into their first NAMM Show in 2010 with just a handful of prototypes. To their surprise, the product and branding was so well-received that they got multiple offers of major distribution from around the world!
Fast forward 7 years and several product categories later, Gruv Gear is now distributed in over 50 countries, and continues to revolutionize the musician and jetsetter's lifestyle with innovative backpacks, cases and accessories. The original V-Cart Solo was complemented by other cart models and cargo add-ons, and the entire utility line has since been rebranded to Krane AMG (Advanced Moving Gear) and has become the premium transport gear of choice by several industries. To date, there are over 250 world-class performers, producers, photographers and million-mile travelers who endorse and trust Gruv Gear with their everyday carry and tech essentials. Jay didn't know he was going to have a business back in 2007, let alone a well-loved global brand, which is truly making life gruv!
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